We understand the importance of developing a coherent agency strategy and operating an effective agency ecosystem that optimizes your marketing investment and inspires innovation while maximizing efficiencies. Services include global-local agency models, capability mapping and gap analysis, and roster rationalization and optimization, as well as in-house agencies and resourcing.

We help you build agency management programs by identifying inefficiencies, streamlining processes, and establishing best practices to ensure your agency partnerships are transparent, healthy and efficient. By designing and implementing a variety of agency guidelines and procedures, we can ensure your relationships operate seamlessly.

Hiring a new agency isn’t always the right answer! Miscommunication, poor briefing, unclear scopes of work, and other aspects of the relationship can create underlying issues and inhibit success. That's why we take a collaborative and impartial approach to identify root causes of any issues and develop an improvement plan that addresses them. With a deep understanding of how much is invested in your partnerships, we believe it is often a salvageable situation when both parties are committed to finding a resolution.

We collaborate with you to develop a thorough evaluation program that includes defining KPIs and success metrics to conduct effective 360 evaluations. By assessing your agencies against these criteria while also, importantly, gathering their feedback, we can help you identify areas for improvement and develop strategies to enhance performance on both sides. Additionally, we can assist you in creating a compensation structure that rewards outstanding performance and aligns with your business objectives.

Balancing the art and science of finding a new agency partner can be challenging. We serve as a trusted advisor in both the planning and management of the agency review process, offering impartial insights to ensure an effective, even seamless, yet rigorous review. We assist in scouting and vetting agency partners to provide your marketers with access to leading industry capabilities and world-class talent. We can also mentor marketing teams and their new agency partners through an effective onboarding process and 100-day plan.

We design a rigorous and timebound scope of work program for annual retainers and project-based work. We will develop a framework that helps marketers to clearly articulate what they want, provides your agencies with an accurate guide to interpret while giving procurement a clear picture of the cost/value drivers that underpin agency fees.